June 2010
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What is Google TV : The platform ?

  • Based on the Android platform
  • Runs the Google Chrome web browser
  • Allows access to usual TV channels as well as a world of Internet and cloud-based information and applications, including rich Adobe Flash based content
  • Coupled with the Intel Atom processor CE4100 the new platform will offer home theatre quality A/V performance
  • Easy navigation with integrated search experience to help viewers easily find relevant content across over-the-air and pay-TV channel listings, DVR, and the Internet, as well as a picture-in-picture layout to access multiple windows simultaneously
  • Features an innovative home screen to organize favourite content and personalize TV viewing experience

The Competition

Though internet interconnects the world through the web (www)�without any boundaries, yet, television still dominates as the medium of entertainment for billions in most of the regions across the globe.

While Google looks to cash out on this huge consumer base with its new platform, competition between Google and Apple is set to ride on a new height. Google TV will be competing against the iPhone Company’s offering Apple TV which is similar a service delivering content from iTunes Store, YouTube, Flickr, MobileMe or any Mac OS X or Windows on a TV. The other probable competition for Google TV could be Microsoft’s MSN TV.

Besides, Apple and Microsoft, the roll out of Google TV platform would face fierce competition from the cable operators who serve as the backbone for the link between the broadcaster and the consumer at the receiver end.

Other challenges that Google might pose could be the content, the hardware availability, pricing, and the appeal of this new platform for the consumers which are quite small by nature.
Despite such factors, it depends on Google how it counters the odds and move uphill to make the collaboration of television along with web a merry-affair, for itself and the consumer!


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