May 2010
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Reliance Big Buys half of UK's games company Codemasters

Mumbai: Reliance Big Entertainment, owned by Anil Ambani, has bought half of UK’s games and publishing company Codemasters for an undisclosed amount. The investment is expected to open up the fast-growing cricket crazy Indian market for Codemasters, and help Reliance access many games in which local interest is growing.

It will, “help us realise the full potential of our game coding and online excellence across so many platforms, and especially in the world’s fastest-growing markets,” said Rod Cousens, CEO of Codemasters. “The future of Codemasters has never looked brighter. It’s a whole new game.”

Codemasters has franchises in The Ashes cricket series, Formula 1 and Dirt2 racing games, and military simulations like Operation Flashpoint 2, including others. Its revenues is more than $150 million.

Codemasters and Reliance’s Zapak Digital Entertainment are into similar businesses. “It’s very strong technology. Development and distribution presence will complement our global gaming portfolio,” said Rohit Sharma, CEO, Zapak. A venture capital firm Balderton Capital, which bought stake in Codemasters, in 2005 will continue as an investor.


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