November 2010
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Global media tablet sales to hit 19.5 Million this year

Bangalore: Global media tablet sales is expected to hit 19.5 million for this year and will nearly triple in 2011. Publishing one of the most aggressive forecasts so far, the research firm Gartner states that the group says sales of media tablets will explode to 54.8 million units in 2011 and eventually 208 million units by 2014.

"The all-in-one nature of media tablets will result in the cannibalization of other consumer electronics devices such as e-readers, gaming devices and media players," said Carolina Milanesi, Research Vice President at Gartner. "Mini notebooks will suffer from the strongest cannibalization threat as media tablet average selling prices (ASPs) drop below $300 over the next 2 years," she added.

For 2010, North American consumers will purchase 61 percent of the 19.5 million expected tablet sales but by 2013 that number will fall to 43 percent.

In 2010, celluar/Wi-Fi media tablets will account for 55 percent of sales, and by 2014, celluar/Wi-Fi media tablets will account for 80 percent of sales. Gartner's forecast assumes that over 80 percent of tablet sales this year will come from the iPad.

Gartner analysts expect very limited cannibalization on communication devices based on open OS (smartphones). The majority of the impact will be from 7-inch media tablets on high-end smartphones as it will be hard for a user to justify owning both when the differentiation in usage model is very limited. Users buying a 7-inch tablet might opt for a lower priced smartphone with a smaller form factor.


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