September 2010
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Bloomberg UTV launches 'The PITCH'

The first of its kind show promising upto Rs. 5 Crore

Bloomberg  UTV,  India's  premiere  business  news  channel, unveiled ‘THE PITCH’ – India’s biggest Business Reality Show, at a mega press conference held in a city hotel today. The first of its kind show promising upto Rs. 5 Crore ‐ the highest amount  of  money  on  Indian  Television  was  launched  by  Ronnie  Screwvala,  Chief Executive Officer of the UTV Group and renowned Actor Boman Irani who will host the show. THE PITCH aims to identify, evaluate and encourage potential entrepreneurs who not only have  the  most  deserving  business  ideas,  but  also  possess  the  critical  skills  required  to execute those ideas successfully.

Following a nationwide call‐for‐entries, a jury comprising successful  entrepreneurs  like  Vishal  Gondal  of  Indiagames,  Alok  Kejriwal  of Games2win and Satya Narayanan of Career Launcher will shortlist the top 30 business plans and their creators, who could make it to the show. Led by Sasha Mirchandani, the Mumbai Angels – the most respected angel investors in the country ‐ will closely evaluate these 30 aspirants not only on the brilliance of their business pitches, but also on their tify the final 10individual excellence and iden aspirants who will appear on THE PITCH.

In this quest for excellence,  Boman Irani will see the aspirants through the challenges thrown to  them by some of India’s most prominent business leaders  like  Rahul  Bajaj, Kishore  Biyani,  Naina  Lal  Kidwai,  Karan  Johar,  N  Damodaran  among  others,  across diverse industries. Each week on a fresh episode, a business leader will design and assign business tasks to the participants. The tasks will be designed to challenge the aspirants on the  most  critical  skills  required  to be  a  successful  entrepreneur  and  by  eliminating  the weakest performer, narrow down to the most competent and deserving aspirant who goes m Mumbai Angels.

on to receive the funding for their business froSpeaking  at  the  event  Deepak  Lamba  –  Business  Head,  Bloomberg  UTV  said, “Through  this  show,  Bloomberg  UTV  continues  to  strengthen  its  commitment  to  make  a difference to viewers’ lives. We encourage the spirit of entrepreneurship in the country. There is no dearth of ideas but the buck always stops at the funds and through this show we will to the winner  idea.” provide not only the funds but also a direction and hisHost of the show and guide to the aspirants, Boman Irani said “I am excited to be a part of this show as I am truly convinced with the philosophy of promoting entrepreneurship.

THE PITCH will not only identify the next big idea in India but will also help the winner see the light of day by offering them the funding to make the idea come alive. I am eagerly waiting to learn from these bright young sparks of emerging India and test myself over the challenges set by the stalwarts of India Inc. Maybe, revisit the entrepreneur in myself!” Serial  Entrepreneur  and  co‐founder  of  Mumbai  Angels,  Sasha  Mirchandani  lauded  the initiative of the channel. Commenting on what inspired the Mumbai Angels most towards the  show,  he  said,  “There  are  many  efforts  to  identify  great  business ideas. 

The  critical element of this show is its focus on the acumen and ability of the aspirant. Most great ideas perish for the want of the right execution. The aspirant who makes it to the end is a definite winner.” THE PITCH is presented by M3M India Ltd. Upcoming young entrepreneur and Director of the company, Pankaj Bansal said, “This show helps us to live up to our credo of giving joy. We are happy to be associated with such a unique initiative that inspires every Indian to become an entrepreneur.”  As Boman says across communications,  “If you’ve got the plan, we’ve got the money. So, what’s YOUR pitch?”


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