February 2010
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BBC World News launches 'The Yearbook'  

BBC World News has launched a new series of vignettes called ‘The Yearbook’ and has whisky brand Chivas Regal as the title sponsor. The Yearbook series follows the stories of six real life school friends from Singapore, whose lives have taken different and interesting routes since they left school.

Each one-minute vignette takes up the story of a different individual, while showing how the friends have maintained their relationships together since they graduated. Apart from sponsoring the event, Chivas Regal will also be taking a supporting advertising campaign online on bbc.com from January 2010.

TheYearbook vignettes will run in BBC World News Asia Pacific feed from this week until the end of March. Advertising for the brand will also appear on BBC Knowledge.

Says BBC advertising sales regional director Cindy Tan, "We're happy that Chivas Regal has chosen to sponsor the Yearbook vignettes and to advertise with us. It's a real vindication of our strength in the Asia Pacific region and the way our multi-platform offering helps advertisers to reach a high quality audience. We have a compelling offering for luxury advertisers, and particularly strong evidence that such brands thrive in the environment of bbc.com."

BBC World News has a strong and broad distribution in Asia, and its reach amongst our key audiences makes it perfect for us. The fact that we can extend our campaign across a range of channels, including bbc.com. Also, this means we are communicating across multiple touch-points. The Yearbook series matches the values of our 'Live with Chivalry' campaign perfectly, and we're looking forward to seeing it on air."

 
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