March 2010
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The Phoenix Encounter Method: Lead Like Your Business Is On Fire

Crisis brings out the best in a person. Shaken with fear, confusion and lack of direction, when encountered with crisis, most turn to self help books or consultants. When consulted, the consultants advise them to question their own comfort zone. A new leadership strategy to transform business from a dream team of INSEAD professors and mega-bestselling author Ram Charan the business scenario is touched based.

The Phoenix Encounter Method depicts leaders a direction by transforming their organizations into innovations of tomorrow. It offers a proven method developed based on the authors' long years of academic research and practice. It is filled with compelling insights and examples. Projected view of companies that crashed when in crisis & how new competitive factors, demographic shifts, and new world orders came into being. Who can feel safe in the hour of change? The authors method of leadership thinking requires one to imagine burning business to the ground, throwing yourself into a firestorm change and turning the upheaval to your organization’s advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever.

The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors from the senior global leadership program of INSEAD, one of the world’s top graduate business schools. The resulting methodology, based on analysis of thousands of articles, studies, reports, and academic and business practice, was field tested in real-life Phoenix Encounters conducted with more than fifteen hundred senior executives from startups and family businesses to legacy companies representing a broad range of industry and sectors in both developed and developing economies. Whatever your sector or industry, if you’re responsible for your organization’s ability to use change as a transformative opportunity, you’ll appreciate the dramatic impact The Phoenix Encounter Method will have on you, your leadership, and your organization.






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