March 2010
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Fifa fever Spreads Across Web,Mobile & Sms


Millions and millions of crazy football fans across the world have joined in on the excitement of the 2010 FIFA World Cup. And multifarious services have risen up around the event to cash in on its popularity as fans shell out big bucks to maximize their fun. Here we compile a list of the most prominent offerings for FIFA fans on their mobiles and the internet.

Stuff you can get on your mobile :-

  • EA Sport’s FIFA World Cup 2010 is an application which can be purchased at the iTunes store for $6.99 (Rs 320). This application has developed all the stadiums and the 105 teams taking part in the world cup.


  • iPhone users can download the Lonely Planet guide to Johannesburg for $5.99 (Rs 380) and explore this city hosting the final world cup match directly on their phones.


  • RIM has released a new application ‘South Africa on BlackBerry’ which provides Blackberry users with real-time updates and is integrated with Twitter and Facebook.


  • Nokia’s Ovi store will provide free audio and video downloads and live update applications.


  • Airtel has released a range of services under its special campaign Football Fever for its subscribers. As part of this campaign it has developed a special WAP portal through which customers can get all the updates, news and statistics related to the world cup for Rs 3 per match day. There is a special ‘Hall of Fame’ service, which will give you all the information you need about the top 20 footballers of the world at Re 1.


  • On sending  “GYAN WORLDCUP” to 56161 via sms, you can get live match scores provided by SMSGYAN, an SMS-based encyclopaedia.

Stuff you can get on the web:


FIFA.com, the world’s official football website, and Google have collaborated to provide the following services:

  • By installing the FIFA.com Chrome extension, you can get a live feed of FIFA World Cup results, news and match statistics. You can personalize the gadget to get updates on your favourite team.


  • With the iGoogle Gadget you can the latest information on the event on your home page. Also by clicking on a ‘venues’ tab you can get a detailed view of the stadiums.


  • Google maps has enhanced the information it provides about the host cities and the stadiums of the world cup providing 3D views and Street Views on maps.google.com/exploresouthafrica.


  • Google’s search engine has been optimized such that if you search for [world cup], [world cup spain], [world cup group g] and more, and you’ll see live scores, latest results and match schedules at the top of your search results. You’ll find quick links to game recaps, live updates, standings and team profiles on FIFA.com.

You can access all these features on google.com/worldcup also.


Soccernet.com, a website dedicated solely to the world cup contains reviews, previews, match reports and special reports on the current and the past world cups. The site is maintained by ESPN.


Twitter has launched a special website for FIFA World Cup fans – http://twitter.com/worldcup. It has the following features:

  • It shows the schedule of matches, flag icons of countries playing in FIFA World Cup and live tweets about the football World Cup using live widgets.
  • The Top Tweets algorithm will select and retweet the most interesting tweets about the FIFA World Cup.
  • By clicking on the View Match link you can see the live stream of updates about the match between two countries.
  • A football icon will automatically appear whenever #WorldCup hashtag is used. Also on using the first three initials of countries like – #BRA for Brazil, #ESP for Spain, #ENG for England, flags of the respective countries will appear in the tweets.
  • One can also follow @FIFAcomLIVE for real-time match updates.

Online marketplace eBay India has tied up with leading apparel brand Adidas for selling merchandise of select FIFA World Cup teams. FIFA merchandise such as footballs, t-shirts, shorts, caps, footwear and water bottle sippers, among others items of teams like Germany, England, Argentina and Brazil will be available online.


Special games like Games2Win’s Football Kick Off is available on Facebook. A player may play either as a striker or a defender.


Service providers are collaborating and flooding the market with products and services intending to enhance the football mania. Make the most of the frenzy while it lasts!

 

 
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