April 2010
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Broadcast revenues in IPL - 3 to cross Rs 650 cr

It is almost certain that the third season of the Indian Premier League (IPL) cricket tournaments will be bigger and will attract a lot more eyeballs than the previous two seasons. The Ficci-KPMG Indian Media and Entertainment Industry report says the tournament would generate 44 per cent more broadcast revenues for SET Max, the official broadcaster for the matches.

The report says though the average TV rating (TVR) was lower at 5.6 in the second season compared to 6.6 in the first season as the match had moved to South Africa in IPL-2, the low TVRs were offset by the greater number of absolute viewers. "Future seasons are likely to see more matches during prime time," says the report.

It says the revenues of teams are likely to increase in the short term owing to enhanced central revenues, increase in revenues from central sponsors and local sponsors, increase in revenues from ticket sales and from licensing and merchandising.

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