June 2010
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Asia Contributes more than half to world's pay - TV subcribers' base

The worldwide pay-TV market is dominated by the Asian subscribers cite a recent report In-Stat, a research firm that whose market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems.

The report titled “4Q09 Pay-TV Subscribers” studies the worldwide pay-TV subscriber market including cable (analog and digital), satellite (DTH), and IPTV (or telco TV) for 4Q09.

This research study forecasts that Asia would contribute over 50% subscribers in 2010 in the overall global pay-TV subscriber market. In this subscriber contribution, China alone will encompass 26.3% of the total, followed by the rest of Asia Pacific at 22.3%, North America 15.3% and W. Europe 15.6%. Besides, in 2010 Asia Pacific region is said to overtake North America as the largest satellite market in the world.

“By 2012, there will be nearly � billion PayTV subscribers worldwide,” says Norm Bogen, In-Stat analyst in a release. “Asia will continue to represent over 50% of PayTV subscribers through 2014 when we expect total subscribers to reach 855 million.”

The IPTV grew faster than cable and satellite in 4Q09 along with consistent growth expected for all pay-TV platforms over the next five years, says the report. IPTV subscribers increased 9.1% over the previous quarter and 46.1% over the previous year, reaching 33.3 million subscribers in 4Q09.

Furthermore, the research has found that the worldwide cable subscribers grew 4.4% in 2009. Also, the worldwide satellite subscribers are projected to reach a quarter billion by 2014. The regions of Asia Pacific and Latin America/Caribbean markets will show the greatest growth rate in satellite subscribers from 2009-2014.

This research is part of In-Stat’s Multimedia Broadband Services service.
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