October 2010
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Aman ki Asha wins two Golds at Spikes

SINGAPORE: India rocked the metal scorecard at Spikes Asia Singapore with 54 metals – 13 gold, 17 silvers and 24 bronze. Times of India’s Aman ki asha – The India-Pakistan Peace Project won two golds in the Media and Integrated categories.

The agency behind this campaign was Taproot Creative. Other campaigns which won golds were Conqueror Papers’ ‘Colours of India’ in the Print and Print Craft categories, again by Taproot, Aviva Life Insurance’s “Great wall of education” in the Media category (BBDO India), and Gillette Mach 3s “Women against lazy stubble” in the same category by Mediacom Communications India.

“I think it’s a great time for Asia Pacific as a whole,” said Sagar Mahabaleshwar, NCD, Bates 141. “Spikes is a great platform for a lot of agencies in this area. Of course there are advantages and disadvantages to it, but the former are more than the latter.”

Australasia led the metal tally with a whopping 78 awards. Colenso BBDO, Auckland won the Media Agency of the Year award and DDB New Zealand won the Agency of the Year award.

Mediacom, Mumbai and BBDO, Gurgaon came second and third in the Media Agency of the Year race. DDB won the Network of the Year award, with Leo Burnett and BBDO a close second and third respectively. “Creativity from this side of the world is something that is astounding,” said Mark Tutssel, CEO and Global CCO, Leo Burnett.

“A lot of these agencies have led the way for the rest of the world.” Jon Wilkins, Founder, Naked Communications said he was not aware of the kind of work that the region had been churning out of late. “A lot of the work that I saw during judging, was not something I hadn’t seen before, but that doesn’t mean this is bad work. It means that this work is ahead of the rest of the world.”

Spikes Asia concluded, after three days of seminars and workshops, with the awards for creative work in Asia and Australasia.

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