November 2010
News    |  New Media  |   Advertising  |   Communications   |  Films  | Events
Mumbai: Even if Asia will end this year with strong growth, export-based Asian economies will take a beat from the struggling recovery in the U.S. and Europe, according to Reuters quarterly poll.Economists revised the forecasts for 2010 growth for most economies in a poll of 13 countries, excluding Japan. They revised down their 2011 forecasts compared with the last quarterly poll in July...
Bangalore: This is the time to think wise, act and influence. That is the message sent across from the 40 U.S. billionaires, led by Bill Gates and Warren Buffett, who signed the "giving pledge" to donate half their fortunes to charity. This great act of generosity, in other words called Corporate Social Responsibility is an extension of sharing the success with society in which they work.As the wave of Philanthrocapitalism spreading across the world and reaching the Indian...
Bangalore: The question whether our political system is prepared for businessmen being inducted directly into government remains to be answered. Ever since Indian independence, many political leaders have initiated improved participation of corporate leaders in the decision making process of the country by placing them in charge of key government...
 "The real power of money is the power to give it away". This quote has been preached once and again by our industry leaders, however, when it comes to putting it into practice, there's always a missing link - contribution for a real need. Philanthropic donations may fill pages of records of social responsiveness...

Indian Animation Industry will grow to $1.7 Billion

New Delhi: The Indian animation industry will grow at a compounded annual rate of 30 percent to reach a market size of $1.7 billion by 2012 and add over three lakh skilled animators, an industry lobby said Monday.With over 1.5 lakh skilled animators, it is currently a $1 billion industry.According to a study conducted by the Associated Chambers of Commerce and Industry, the domestic animation industry will undertake...

Different Strokes : Inception

A static print ad suddenly comes to life — with an interactive video of the brand. That’s augmented reality. While sitting in a coffee shop, why would you wait for the server to bring you the menu when you can get it on the mobile phone. That’s Blufi for you. Then, there’s holography and 3D wall projectors that promise to change the way we see signages...

Focus

 
Measurement has been an eminent problem in the print industry, especially in the magazine domain. Magazine publishers have questioned the efficacy of Indian Readership Survey (IRS) methodology, and have been on the lookout for alternate solutions to be able to bridge the measurement gap of the current system.the recently held Indian Magazine Congress (IMC 2010), the President of Association...

Coca-Cola's new campaign uses the 400-year-old Warli art form to celebrate the joy of this festive season

Coca-Cola India spreads the spirit of celebration and togetherness this Diwali with its new television commercial. The campaign, focused on the youth, talks about their desire to remain close to their roots, even as they step out in search of new opportunities.Titled, 'Come Home on Deepawali...

Following Hindi and Tamil language feeds, Discovery will now also be available in Telugu. Discovery has rolled out a Telugu feed with an aim to reach out to a larger number of viewers in Andhra Pradesh. The Telugu feed of the channel also marks Discovery Channel's 15 years in India. Currently, the channel is also available in Tamil, in addition to English and Hindi Rahul Johri, senior vice-president...

Spotlight

 The BlackBerry advertisement beamed on  Indian television tells of the growth of the  brand in a country where half of its 1.2 billion  population is busy chatting on mobile phones.  From boardroom executives to university  students to housewives, the ad portrays an  India clamouring for its phones, and with  good reason. Beyond the phone's traditional  enterprise customers...
The biggest constraint for a small business is cash. After spending a good amount on setting up a business, an entrepreneur is usually left with just enough to sustain for sometime. For these small businesses, cost of advertising can be a stretch.But if they do not advertise, they will not see too many...
MUMBAI: This year, 11 October shall not just be a day to celebrate the birthday of Bollywood actor Amitabh Bachchan but will also witness the legend himself taking charge as host of the fourth edition of Kaun Banega Crorepati.Betting big on this new flagship property, Sony is pumping in Rs 120 million to market the game-based reality show as it eyes to earn revenues worth Rs 1 billion from the property.The channel has already roped in seven sponsors and is looking at adding one more. Indiantelevision.com had earlier reported that Cadbury and Idea...

Rendezvous with Personalities

Kalanithi Maran : The Anchorman

Kalanithi Maran has outgrown the political halo that surrounded him in the early days Kalanithi Maran faced the biggest ever threat to his business empire in 2007. The most powerful political family in Tamil Nadu — that of Chief Minister Karunanidhi — fumed at a newspaper report hinting at competing political ambitions of the Marans. Karunanidhi unleashed the entire might of the government in a hot pursuit of Kalanithi Maran. He even got his government to start a cable...

Media & Entertainment

The English Uprising

AXN premiered season 8—and last—of hit series 24, starring Keifer Sutherland and Anil Kapoor, post-Slumdog Millionaire glory, in August last year in India, barely three months after its run in the US; Star Movies’ India business is now totally handled by India, unlike before when it was centrally controlled by Hong Kong...

Global media tablet sales to hit 19.5 Million this year

Bangalore: Global media tablet sales is expected to hit 19.5 million for this year and will nearly triple in 2011. Publishing one of the most aggressive forecasts so far, the research firm Gartner states that the group says sales of media tablets will explode to 54.8 million units in 2011 and eventually 208 million units by 2014...

Exclusive

Reverse Mentoring - The phase of Indian Enterprise

Bangalore: The adage "Mighty oaks from little acorns grow" may be true, but what do you do when your "acorn" days are far behind you? This is something that prompts enterprises today for a paradigm shift called 'reverse mentoring' where the old fogies in an organization...

Going Green(er) : Planning the Next Era of Environmental Regulation in India

 Knowledge @ Wharton
Barely a week passes without controversy for Jairam Ramesh, India's environment and forests minister. In late September, when a speeding train killed seven elephants in India's eastern state of West Bengal, Ramesh criticized the railway ministry with failing to do enough to prevent such tragedies (150 elephants have died in similar accidents since 1987)...

Books

Kiran Bedi on Social Initiatives and her new book 'Groom & Broom '


India's first woman IPS officer Dr. Kiran Bedi launched her book “Groom & Broom” . Her conviction and honesty snaps you to immediate attention and for as long as she speaks, every word she says stirs feelings of awe and respect within. Remarkable indeed is the fact that despite pressing commitments and limited time, her attention never once wavered during the interview.Bedi is hopeful that “Groom & Broom”...
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