August 2010
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A recently completed survey conducted by The Nielsen Company on media spends reveals that advertising spends in main media - television, newspaper and magazine - in India has soared by 32 per cent in the first quarter of 2010. This is the highest growth amongst the 12 major markets in the Asia Pacific region. Overall, across the 12 markets, media spends grew by 18 per cent...
Social networking Web sites Facebook, Orkut, Twitter and others are fast catching the fancy of national tourism boards. These sites widen the reach for promotion of destinations, and that too at minimal marketing cost, say tourism boards.With low costs and unlimited Internet space, the boards feel sky is the limit when it comes to dissemination of information and networking with potential visitors...
MUMBAI: Reliance Communications acquires Digicable in an all-stock deal. Media conglomerate CBS inks deal with Reliance Broadcast Network to launch general entertainment channels in India. Bloomberg UTV gets Reliance Capital to take 18 per cent stake while Bloomberg awaits for FIPB nod to pick up 15 per cent in the business news channel. Zee Entertainment Enterprises Ltd (Zeel) snaps up Hindi general entertainment channel 9X...
Multiplex chain PVR wants to try its hand at something new. It wants to set up entertainment cities across the country. Each of these would have multiplex screens, a bowling alley, a skating rink, a beer garden and food courts. The first, spread over 150,000 square feet, will come up at Noida in two-and-a-half years...

Media sector eyes mid - ticket deals in coming months

MUMBAI: The fragmented media industry is heading for several mid-sized deals in coming quarters as cash-rich regional players try to expand, while larger but loss-making operators look to consolidate around core segments. The $12 billion media and entertainment industry, which has seen a handful of recent mergers, is poised for a wave of small to mid-sized deals across radio, television, newspapers and cable distributors, bankers and analysts said...

Network18 and Sun form distribution alliance, Sun18

Network18 Group and Sun Network have formed a strategic alliance to launch a distribution venture called Sun18. The alliance's new bouquet will comprise Viacom18 channels, Network18 channels, Disney channels and 20 Sun Network channels. As part of the agreement, Sun18 will distribute a total of 33 channels, across all platforms in India...

Focus has developed a voice-based  social networking and blogging platform, called  'HiBuddy', for mobile phone users. Similar to  internet- based social networking sites and  blogs, HiBuddy will enable mobile phone users  to create their own profile and network of  friends...

Animation firm in pacts for telecast abroad

 DQ Entertainment (International) Limited, an  animation, game, art and entertainment  company, has signed two exclusive broadcast
 ing agreements for its 3D animated TV series —  The Jungle Book. ...
Alpenliebe, the flagship brand of Perfetti Van Melle India, is out with a new TVC, which is based on the concept of role reversal between human beings and monkeys. While Bollywood actress, Kajol plays the role of the monkey; the 'madaari' (the master) is a monkey face...


  LONDON: Rumour has it that Google might   launch its own social networking site 'Google   Me'. According to The Telegraph, Kevin Rose,   the founder of Digg, tweeted, "Ok, umm, huge   rumour: Google to launch Facebook competitor   very soon "Google Me," very credible source"   on June 28   internet...
Thirty-one journalists from print and broadcast media, including Siddharth Varadarajan of The Hindu and Arnab Goswami of TimesNow, were tonight conferred the Ramnath Goenka Awards for excellence in journalism by President...
 NEW DELHI: President Pratibha Patil on Thursday said the recent phenomenon of ‘paid news' could distort news and this interfered with the concept of a free, fair and objective press...

Rendezvous with Personalities

The Uniqueness of being Nandan Nilekani :

By Jyothi Gosala
The man who inspired the slogan "the world is flat" has a small revision to make in the light of recent events. "The world has got flattened," says Nandan Nilekani, chairman of Indian technology giant Infosys. In fact, Nilekani's cheerleading for globalisation and capitalism is surprisingly refreshing...

Non - news channels to have fresh guidelines

A set of self-regulatory guidelines and complaint redressal mechanism has been developed by the television industry for non-news channels, following suggestions from the Information & Broadcasting Ministry for self regulation of content...

Media & Entertainment

Kaun Banega Crorepati : Sony ropes in sponsors to get Rs.100 crore revenue

MUMBAI: There are more than three months to go before the first winner emerges from the fourth edition of Kaun Banega Crorepati, but Sony is winning the show hands down. The channel has already roped in Cadburys India and Idea Cellular to play the presenting sponsor and telecom partner of the popular game show that is expected to fetch about Rs 100 crore. ...


At the cutting edge of ideas

We are here to learn. We are here to be inspired. We are here to make connections.” These were the words of Bob McDonald, Chairman of the Board, President & CEO of P&G, the world's largest advertiser. He was answering Maurice Levy, the Chairman & CEO of Publicis Groupe...

Get Social Media savvy

Most of us fell into social media. We ended up on Facebook and Twitter, possibly with a blog that three friends now read, but have not truly understood why social media is important and how we can use it to enhance our image, or promote our business. The subject is not exactly taught at school either. ...


Book Review : The Fortune at the Bottom of the Pyramid

Think of how often the Western World has treated a developing country as merely a cheap manufacturing center to produce goods and re-export them, only to find that, in time, those countries (China or Thailand and others) actually made pretty good markets themselves with increasing profit potential...As local incomes rose, so did the demand for goods--which further increased the standard of living of the local people and the profits of the companies that served their needs...
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