July 2010
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Washington: Prachee Devadas, moved to U.S. to turn her entrepreneurial dreams into reality. There he successfully set up a technology services company that has grown from 1 to 120 employees. In a bid to inspire the upcoming entrepreneurs U.S. President Obama has met the small business entrepreneurs at White House and there he lauded this successful Indian woman entrepreneur for her success...
New Delhi: A longstanding demand for voting rights in India by millions of NRIs may finally see the light of the day with a Group of Ministers (GoM) clearing a draft bill on the issue, paving way for its consideration by the Union CabinetDrafted almost fours years back by overseas affairs ministry, the Representation of People's...
New Delhi: India may soon have advertisment-free channels on the lines of BBC, ABC and HBO. These may be in the genre of movies, kids and sports. Ad-free channels are normally present internationally in the digital addressable platforms like the direct-to-home and IPTV. The Telecom Regulatory Authority of India (Trai), which is also the broadcast sector regulator, recently discussed the modalities of launching ad-free channels with the broadcasters and the cable industry...
What spending in the mobile advertising industry lacks in heft, it more than makes up for in buzz. Witness Google's recent purchase of AdMob, which brings together the two largest mobile ad networks, and Apple's recent efforts to gain a stronger foothold in the market...

Commonwealth Games yet to excite sports marketing firms


The Commonwealth Games (CWG) are only a few months away, but clients of sports marketing agencies do not appear to be queuing to get a slice of the advertising pie. There are multiple opportunities in terms of sponsorship sales, sponsorship activation, ticketing, corporate hospitality, ceremonies, athlete management, advertising and communications, and new media. However, Hiren Pandit, managing partner of GroupM ESP, says...

The changing blockbuster business on television

Movies are like energy shots for general entertainment channels (GECs). They help a channel to define its leadership - one successful blockbuster movie in a week could shoot up the GRPs for the channel and also its position for that week. However, movies don't come cheap...

Focus

 
 New Delhi: Gita Gopinath, an Indian-origin  associate professor, becomes the first Indian  woman to be appointed as a full professor at  Harvard University's Department of Economics.  She has been working in the area of  international macroeconomics   and finance...

Cannes Festival gets the buzz going

  MUMBAI: The seaside resort of Cannes in the   French Riviera was buzzing with activity   between 12 and 23 May 2010 after a relatively   slower 2009. Critics carped that not enough   was happening but in the end Cannes lived up   to its promise...
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Alpenliebe, the flagship brand of Perfetti Van Melle India, is out with a new TVC, which is based on the concept of role reversal between human beings and monkeys. While Bollywood actress, Kajol plays the role of the monkey; the 'madaari' (the master) is a monkey face...

Spotlight

  Millions and millions of crazy football fans   across the world have joined in on the   excitement of the 2010 FIFA World Cup. And   multifarious services have risen up around the   event to cash in on its popularity as fans shell   out big bucks to maximize their fun. Here we   compile a list of the most prominent offerings   for FIFA fans on their mobiles and the   internet...
 New Delhi: Decks have been cleared for  Reliance ADA Group’s Rs 500-crore big ticket  entry into the broadcasting space. The  Reliance ADA group has signed a preliminary,  non-binding term...
 MUMBAI: The Power of Ideas, India’s largest  entrepreneurial platform that encourages,  nurtures and grooms business ideas by  connecting them with relevant mentors,  incubators and investors, is being launched by  The Economic Times on June 22...

Rendezvous with Personalities

Saina Nehwal : The Prodigal Young Hyderabadi

By Jyothi Gosala
Saina Nehwal is currently ranked number 3 in the world by Badminton World Federation. It is the biggest achievement for any Indian woman Badminton Player. India’s badminton star Saina Nehwal said her decision to play in selected international tournaments has worked wonders for her and the day is not far when she will be the World number one. India’s badminton star Saina Nehwal, currently ranked third, is now participating in limited tournaments and is more focussed on winning titles...

How Group Dynamics May Be Killing Innovation

To come up with the next iPad, Amazon or Facebook, the last thing potential innovators need is a group brainstorm session. What the pacesetters of the future really require, according to new Wharton research, is some time alone...

Media & Entertainment

What is Google TV : The platform ?

Based on the Android platform,Runs the Google Chrome web browser,Allows access to usual TV channels as well as a world of Internet and cloud-based information and applications, including rich Adobe Flash based content,Coupled with the Intel Atom processor CE4100 the new platform will offer home theatre quality A/V performance ...

Exclusive

A new world for brand managers

CPG companies have created fragmented, overlapping structures that prevent brand and category managers—and the companies themselves—from achieving their full potential.Brand managers lose valuable time largely because of a lack of clarity around decisions...

Playing on Global Stage : Asian firms see a new strategy in acquisitions abroad and at home

Asia has become the world's hottest arena for mergers and acquisitions.European and American companies are seeking a larger presence in the world's fastest-growing economies even as Asian companies with strong local currencies and ample credit are pushing to enter new markets or consolidate existing ones at home...

Books

Biography - Sir Winston Churchill


Churchill was a politician and wartime prime minister who led Britain to victory in World War Two. Winston Leonard Spencer Churchill was born on 30 November 1874 at Blenheim Palace in Oxfordshire. His father was the prominent Tory politician, Lord Randolph Churchill. Churchill attended the Royal Military College, Sandhurst, before embarking on an army career. He saw action on the North West Frontier of India and in the Sudan...
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