May 2010
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Chandigarh: Walmart Asia eyes India as a major export destination to source its retail stores for its global operations. Talking to Business Standard, Walmart Asia President and Chief Executive Officer Scott Price said India contributed about $125 million worth of exports for the retail stores of Walmart located across the world. He said the company plans to push it to $1 billion in a few years...
Mumbai: Reliance Big Entertainment, owned by Anil Ambani, has bought half of UK’s games and publishing company Codemasters for an undisclosed amount. The investment is expected to open up the fast-growing cricket crazy Indian market for Codemasters, and help Reliance access many games in which local interest is growing...
India Inc has been quick to spot the value-for-money brand promotion opportunity on radio Radio Days, an award-winning 1987 film directed by Woody Allen, looks back on American family life during the golden age of radio. The narrator (Woody Allen himself) tells us how the radio influenced him in the days before TV. Each member of the narrator’s family finds in radio shows an escape from reality through the gossip of celebrities, sports legends of the day, crooners, etc...
Mumbai: The 40 million mobile-internet users in India have taken the mobile-web traffic to new heights, according to AdMob, a leading mobile advertising network. According to the latest data from AdMob, web traffic from mobile phones touched the 1.2-billion mark in March 2010, making India’s mobile-web traffic the second highest globally next to the US...

Twitter finally seems to have cracked its monetisation code


Recently, Biz Stone, co-founder of Twitter, posted information on Twitter's advertising service, called Promoted Tweets, on the official blog (blog.twitter.com). A tweet is a message posted on Twitter by a user. As per the blog post, Promoted Tweets will be the promotional messages that brands can post on Twitter. These 140 character messages will be labelled as 'promoted' but look like normal tweets posted by other users on the site...

Foreign venture capitalist funds bet big on Rising India

Mumbai: Early stage funding for promising start-up firms appears is set to receive a boost with local and foreign venture capital (VC) investors lining up investment plans as the economic recovery gains strength both in India and abroad...

Focus

MUMBAI: The shortlisted entries for the Creat
-ive Abby Awards at Goafest 2010 stand at 571.The entries include works from 73 advertising agencies along with direct marketing, design, digital and film companies...
 Chennai: PVR Ltd, a retail entertainment  company, has earmarked around Rs 120 crore  for setting up 60 multiplex screens across the  country, said Amitabh Vardhan,chief executive  officer, PVR Cinemas, who was here on  Thursday to launch a multiplex...
India will have the largest contingent of journalists at the XVIth South Asian Association for Regional Cooperation (SAARC) Summit that is being held here this week...

Spotlight

 Without any exaggeration, the sports calendar  for 2010 is chock full - Hockey World Cup,  Indian Premier League Season 3, T20 World  Cup, FIFA World Cup, T20 Champions League,  Commonwealth Games...
Today, with Google news becoming a one stop destination to get access to all news content across all major news publications, channels and portals and marketers and advertisers ...
NEW DELHI: The Government's ambitious unique identity project aiming to give a 16-digit number to all citizens of the country was today renamed 'AADHAAR' and its new logo unveiled.The Unique Identification Number project of the Unique Identification Authority of India (UIDAI) chaired...

Rendezvous with Personalities

The Uniqueness of being Nandan Nilekani:

By Jyothi Gosala
The man who inspired the slogan "the world is flat" has a small revision to make in the light of recent events. "The world has got flattened," says Nandan Nilekani, chairman of Indian technology giant Infosys. In fact, Nilekani's cheerleading for globalisation and capitalism is surprisingly refreshing...

From Bonjour to Namaste

Cole Porter made the French capital enthralling with his everlasting lyrics "I love Paris in the springtime”. The sun is shining, yet there's a refreshing crispness in the air. The cafes are overflowing; young lovers kiss artfully; and the museums are chockfull of Easter enthusiasts...

Media & Entertainment

In -Film Branding goes regional

After Bollywood, it’s the turn of others to integrate brand promotion with the storyline of their movies.While watching the Bengali film Antaheen, in which Rahul Bose plays a cop cyber-romancing a television journalist, one wonders why the girl keeps oiling her hair...

Exclusive

The Rewards of Virtue : Does good Corporate Governance Pay ? Studies give contradictory answers

ONCE again, corporate-governance reform is back on the legislative agenda, not least in the United States. In 2002, after the scandalous collapses of Enron and WorldCom, Congress voted in the Sarbanes-Oxley act, which was intended among other things to beef up corporate risk-management...

 Marketing is like cricket

Most of the brands are still playing the five-day game, while the consumer is playing T20 cricket.The fact that the game of cricket is evolving is an understatement. There was a time when it used to be a gentleman’s game with a six-day fixture — five days of the game...
 

Books

Book Review : The Fortune at the Bottom of the Pyramid


Think of how often the Western World has treated a developing country as merely a cheap manufacturing center to produce goods and re-export them, only to find that, in time, those countries (China or Thailand and others) actually made pretty good markets themselves with increasing profit potential...As local incomes rose, so did the demand for goods--which further increased the standard of living of the local people and the profits of the companies that served their needs...
 
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