April 2010
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An historic change in the offing; but India’s ruling party may be overreaching itself.YELLING dementedly, seven lawmakers mobbed the chairman of the Indian parliament’s upper house on March 8th and tore at the document, containing the women’s reservation bill, he was reading from. Yet the bill passed the next day, with the two-thirds majority needed to change India’s constitution...
The overall buzz about IPL in social media is almost twice as high in 2010 compared to last year, according to an analysis undertaken by The Nielsen Company.Blogs are the most popular platform for discussing cricket, followed by message boards. Twitter is third on the list, according to the study which used Nielsen Online Buzz Metrics, measuring online posts in Message boards, Blogs, Discussion groups and Micro blogs (Twitter) across all cricket following countries...
Less than a year ago, during the second edition of the Indian Premier League, these alien-like, egg-headed characters invaded our television screens. With IPL 3 this year, all hailed the return of Vodafone's lovable Zoozoos.They'd taken the nation by storm the last time. And the enthusiasm continues, as is evident in status messages and fan pages across social networking websites screaming, "Zoozoos are back".

It is almost certain that the third season of the Indian Premier League (IPL) cricket tournaments will be bigger and will attract a lot more eyeballs than the previous two seasons. The Ficci-KPMG Indian Media and Entertainment Industry report says the tournament would generate 44 per cent more broadcast revenues for SET Max, the official broadcaster for the matches...

10 Major shifts in marketing  mindset in the Age of  Turbulence

ET Bureau

Marketing Guru Philip Kotler expressed his views to ET in an interview about the tectonic change in marketing mindset. He believes one requires a radical change in mindset & approach in such an age of turbulence. Excerpts...

FICCI  Frames  2010 : It is important to involve the youth in the creative process

The inaugural day of FICCI Frames held at Hotel Renaissance in Powai, Mumbai on March 16 witnessed some interesting sessions. One of these was on the changing consumer patterns in young India, the focal point being the determination of trends in television content...

Focus

Business Standard : Gartner, Inc, the inform
-ation technology research and advisory company, predicts that by 2014 social network
-ing services will replace e-mail as the primary vehicle for interpersonal communications for 20 per cent of business users...
 By the end of March, ITC e-Choupal, in associ
 -ation with Delhi based rural marketing agency  Impact Communications, will launch Choupal  Mahotsav, a rural marketing initiative, in Uttar  Pradesh...
Social-networking star Facebook surpassed Google to become the most visited website in the United States for the first time last.Facebook's homepage finished the week ending March 13 as the most visited site in the country,according to industry tracker Hitwise...

Spotlight

 New Delhi: The government has given its nod to  the establishment of the National Knowledge  Network (NKN) which proposes to connect 1500  educational institutes around the country  through a high-speed data communication  network...
A big hit


The Indian Premier League is raking in money but its teams are notFOR cricket connoisseurs, the Indian Premier League, a six-week contest involving a shortened version of the game known as Twenty20, is horribly crass...


NEW DELHI: It was certainly a night of nights, particularly for those who make news about others. For a change, news was being made about them, and another page in the history of Indian news television was being written...

Rendezvous with Personalities

Meeting Nobel Minds : Abdul Kalam

By Jyothi Gosala
Born on 15th October 1931 at Rameswaram in Tamil Nadu, Dr. Avul Pakir Jainulabdeen Abdul Kalam, specialized in Aeronautical Engineering from Madras Institute of Technology.Dr. Kalam made significant contribution as Project Director to develop India's first indigenous...

Brand India

From a 'developing nation' just two decades back, India, today, has emerged as one of the decisive nations shaping the contours of the world economy. Consistently charting a growth path over the last few years, Brand India is an idea whose time has truly arrived...

Media & Entertainment

Media & Entertainment

The Indian media and entertainment (M&E) industry is one of the fastest growing industries in the country. Its various segments—film, television, advertising, print and digital among others—have witnessed tremendous growth in the last few years...

Exclusive

When Leading With  Your  Head Isn't Enough

Great strategy can't replace human interaction, and that includes with your employees, too. But not every effective leader is blessed with personal magnetism. In fact, in my experience, most of us are not—and to try to pretend otherwise is a sure path to trouble...

Why  Marketing  to Multicultural Consumers  Requires  a  Subtle  Touch

In an era of globalization and fluid national borders, advertising that appeals to cultural and ethnic identity has become a vital part of the corporate marketing arsenal. But new research shows how ethnic-oriented marketing can backfire and even turn multicultural consumers against a product or service...
 

Books

The Winner  Stands  Alone

By Paulo Coelho


Those who love Paulo Coelho, although might wonder about a novelist who deplores glitz and glamour even as he devotes more than 300 pages to evoking glitz and glamour in all its distasteful excess...
 
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